So how do you capture the attention of your audience? It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you. Imagine getting a...
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Big box CRMs have an attractive lure…I get it. After all, as the saying goes, "nobody got fired for going with IBM" right?….or do they?Before you take the plunge and buy the hype of the big box CRM‘s, there are a few things you want to consider: Big box CRMs are built for the masses – not your industry.So important nuances such as family relationships, move-in...
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"Staffing shortages." It's all over the news. It is affecting every industry in every geographic corner of the country. Even low supplies of coffee are being blamed in part on staffing shortages! And it doesn't look like it's going to go away anytime soon. In light of our new reality in which fewer people are still required...
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Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...
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Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
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COVID has had a significant impact on Senior Living. Unfortunately, no industry has felt the devastating effects of this virus from as many sides as senior living. The challenge is to track and understand exactly what the impact has been in your sales and marketing efforts. Fortunately, we've worked with our clients to develop a COVID tracking module to help you track and understand the...
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“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
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WOW…what a crazy few months! The world has gone mad with virus, doomsday, and economic collapse. Granted, it's not over yet. But since we can't change the world, it's time to look at what we can do - and that is look forward to the next stage. Simply doing nothing is a mistake that will be very costly down the road. At Advantage Anywhere, we are here...
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These last crazy weeks have been nothing less then a nightmare – literally. I can’t count how many people told me that they woke up every morning thinking it was a dream. Unfortunately, we all came to realize that this is our new reality. Everything that we took for granted has been shaken and even questioned. Life as we know it has been disrupted completely....
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In today’s business climate, having a CRM has become a necessity…no longer a luxury. So everyone is getting CRM. But getting a traditional CRM is not a magic bullet for a number of reasons that we discuss elsewhere. In fact, one of the biggest challenges is that most companies struggle to get their people to use their CRM. Why don’t people use their CRM?...
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Once upon a time, there was a business person named Goldilocks who set out to find a better way to get organized, streamline her business and improve everyone’s productivity. She searched high and low for the perfect solution....
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You’ve got a website. It’s probably even a great website. And you spend a ton of money to drive traffic and prospects and suspects to your website. So the natural tendency is to think that by incorporating a contact us page on your website, you will automatically generate tons and tons of leads. Right? Not so fast. On first blush, you might think that your job is...
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