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“Nothing happens in business until something gets sold,” said Thomas Watson, the visionary CEO of IBM. In today’s market, this is truer than ever. Every dollar in your sales and marketing budget is under scrutiny. Essential tools like CRM systems, marketing automation, video email, and property tracking are crucial but often come with high costs and hassles. But what if there was a better way? Imagine having...

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Do you know what managers say are their number one issue? (You'll have to watch my daughter's video to find out!)If you want to learn exactly how you can apply those factors in your community and company, click the link to book a one-on-one Executive Strategy Session with me.  And I'll see you on the other side.Here to help you get more move-ins faster, more affordably, and with less manual...

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It's not because they make the best burgers.  Or even the best fries (although some may debate that!) I submit to you that McDonalds is the biggest food chain in the world partly because they have NAILED their processes. Case in point:  McDonalds Fries No matter where you go in the world, night or day, no matter what language they speak…McDonalds fries are always the same.  They are...

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In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

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An effective Customer Relationship Management (CRM) system is so much more than an admin tool; it's your secret weapon for attracting leads, automating your marketing game, and converting prospects into happy residents. In this blog, we'll dive into the must-have components that make a Senior Living CRM shine when it comes to managing leads, automating marketing, and sealing the deal with future residents. Lead Management Funnels A...

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Looking to take full of advantage of Referral Partner Relationships? Referrals are the most effective way to get new leads. Prospects who are referred to you are more likely to become residents/clients, have a faster conversion rate, and cost you less than any other "cold" leads. But referral marketing takes effort and time to build relationships and cultivate a flow of leads. If you want...

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Do you need to “tighten your belt”?  Streamline for efficiency?  Get more stuff done with less?  Increase new clients and revenue? If so, your best friend is Automation.  Automate mundane tasks.  Automate process.  Remove friction.  Minimize human error.  Eliminate gaps in follow up.  Maximize your sales conversion rates. Sell more…faster, easier, and with less manual work. Just for grins and giggles, we asked Chat GPT what the advantages of...

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Have you taken a serious look at your lead conversion plan, lately? You should.  Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best.  However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know.  That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...

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Email marketing is still very hot.  It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...

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