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I am arguably the hardest person on the planet to sell to.  Like your prospect, I'm busy, self-focused, and skeptical.  And…most importantly I don't want to be sold to.  I want what I want.  There are all kinds of clever, new, and rehashed sales strategies out there.  But with all due respect, honestly, many don't work.  Here's a few of my "don't’s" and why.  Don't use the...

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The results are in! If you’ve been thinking about how to increase your efficiency while maximizing your existing resources, you’re not alone! Slack recently did a survey asking 2,000 business leaders about their plans and focus for 2024. They found that 40% believe 2024 is a “make or break” year for their business. Business leaders today face uncertainties and resource challenges that must be dealt with. But they...

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This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2023, and this year's guests blew them away.  So I thought you might enjoy links to some of the best of 2023.Enjoy! Unfair Advantage - Investing in Sales Talent in Tough...

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Monday, October 30, 2023 In today's economy, every potential resident & buyer counts!  It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...

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In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

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An effective Customer Relationship Management (CRM) system is so much more than an admin tool; it's your secret weapon for attracting leads, automating your marketing game, and converting prospects into happy residents. In this blog, we'll dive into the must-have components that make a Senior Living CRM shine when it comes to managing leads, automating marketing, and sealing the deal with future residents. Lead Management Funnels A...

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Looking to take full of advantage of Referral Partner Relationships? Referrals are the most effective way to get new leads. Prospects who are referred to you are more likely to become residents/clients, have a faster conversion rate, and cost you less than any other "cold" leads. But referral marketing takes effort and time to build relationships and cultivate a flow of leads. If you want...

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Do you need to “tighten your belt”?  Streamline for efficiency?  Get more stuff done with less?  Increase new clients and revenue? If so, your best friend is Automation.  Automate mundane tasks.  Automate process.  Remove friction.  Minimize human error.  Eliminate gaps in follow up.  Maximize your sales conversion rates. Sell more…faster, easier, and with less manual work. Just for grins and giggles, we asked Chat GPT what the advantages of...

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Have you taken a serious look at your lead conversion plan, lately? You should.  Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best.  However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know.  That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...

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Email marketing is still very hot.  It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...

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