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It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale)Organize information and data for...

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So how do you capture the attention of your audience?  It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you.  Imagine getting a...

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Remote workers are not going away.  In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...

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Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...

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“Marketing” The very word strikes apprehension in the heart of many leaders and owners.  You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”.  But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me?  Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...

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WOW…what a crazy few months! The world has gone mad with virus, doomsday, and economic collapse. Granted, it's not over yet. But since we can't change the world, it's time to look at what we can do - and that is look forward to the next stage. Simply doing nothing is a mistake that will be very costly down the road. At Advantage Anywhere, we are here...

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These last crazy weeks have been nothing less then a nightmare – literally. I can’t count how many people told me that they woke up every morning thinking it was a dream. Unfortunately, we all came to realize that this is our new reality. Everything that we took for granted has been shaken and even questioned. Life as we know it has been disrupted completely....

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