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Sales and Marketing

I am arguably the hardest person on the planet to sell to.  Like your prospect, I'm busy, self-focused, and skeptical.  And…most importantly I don't want to be sold to.  I want what I want.  There are all kinds of clever, new, and rehashed sales strategies out there.  But with all due respect, honestly, many don't work.  Here's a few of my "don't’s" and why.  Don't use the...

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The results are in! If you’ve been thinking about how to increase your efficiency while maximizing your existing resources, you’re not alone! Slack recently did a survey asking 2,000 business leaders about their plans and focus for 2024. They found that 40% believe 2024 is a “make or break” year for their business. Business leaders today face uncertainties and resource challenges that must be dealt with. But they...

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If you know me, you know I love to cook.  Hummus, baba ganoush, tabbouleh, grape leaves, leban…are all some of my favorite middle eastern dishes.  But I also love bougie meals like Fire Roasted Creamy Tomato Florentine with Shrimp and Cranberry Chicken Royale.  (Are you getting hungry, too?)  As a result, I “collect” all kinds of spices, kitchen gadgets and appliances to make these delicacies. In...

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What is the one thing – that if you solved it – would make everything else easier or even unnecessary? That was a question asked me by my business coach, Mark Keene, several years ago.  And it has haunted me ever since. In different seasons of life.  In different areas of life.  The answer changes. Maybe fixing your relationship with a parent would be life changing. Maybe addressing a...

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This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2023, and this year's guests blew them away.  So I thought you might enjoy links to some of the best of 2023.Enjoy! Unfair Advantage - Investing in Sales Talent in Tough...

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For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help.  What does your response look like?  How long does it take for you to respond?  But it was always a rhetorical question.  Then it happened.  Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...

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Monday, October 30, 2023 In today's economy, every potential resident & buyer counts!  It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...

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In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

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An effective Customer Relationship Management (CRM) system is so much more than an admin tool; it's your secret weapon for attracting leads, automating your marketing game, and converting prospects into happy residents. In this blog, we'll dive into the must-have components that make a Senior Living CRM shine when it comes to managing leads, automating marketing, and sealing the deal with future residents. Lead Management Funnels A...

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