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In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

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An effective Customer Relationship Management (CRM) system is so much more than an admin tool; it's your secret weapon for attracting leads, automating your marketing game, and converting prospects into happy residents. In this blog, we'll dive into the must-have components that make a Senior Living CRM shine when it comes to managing leads, automating marketing, and sealing the deal with future residents. Lead Management Funnels A...

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Looking to take full of advantage of Referral Partner Relationships? Referrals are the most effective way to get new leads. Prospects who are referred to you are more likely to become residents/clients, have a faster conversion rate, and cost you less than any other "cold" leads. But referral marketing takes effort and time to build relationships and cultivate a flow of leads. If you want...

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Do you need to “tighten your belt”?  Streamline for efficiency?  Get more stuff done with less?  Increase new clients and revenue? If so, your best friend is Automation.  Automate mundane tasks.  Automate process.  Remove friction.  Minimize human error.  Eliminate gaps in follow up.  Maximize your sales conversion rates. Sell more…faster, easier, and with less manual work. Just for grins and giggles, we asked Chat GPT what the advantages of...

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Have you taken a serious look at your lead conversion plan, lately? You should.  Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best.  However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know.  That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...

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Email marketing is still very hot.  It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...

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Lead Advancement Automation (LAA) is a powerful new tool that can absolutely drive additional revenue. How? The lead advancement machine works by optimizing your conversion rates - making it easier, faster, and less manual to convert MORE of your qualified leads into customers. Lead Advancement Automation increases your overall efficiency and improves your sales results. By automating the end-to-end workflow process -- lead capture, nurturing, and...

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Happy New Year, Advantage Anywhere Community! There’s still time to set goals for the rest of the year. Here are our top tech-related resolutions. 1. Privatize Your Passwords Secure passwords are probably the easiest and most effective way to stay cybersafe in the new year (and beyond). Update your passwords in the new year.  Make sure your passwords include a mix of upper- and lower-case letters, numbers,...

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This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away.  So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...

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