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Email marketing is still very hot.  It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...

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Lead Advancement Automation (LAA) is a powerful new tool that can absolutely drive additional revenue. How? The lead advancement machine works by optimizing your conversion rates - making it easier, faster, and less manual to convert MORE of your qualified leads into customers. Lead Advancement Automation increases your overall efficiency and improves your sales results. By automating the end-to-end workflow process -- lead capture, nurturing, and...

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Press release, fox and Rothshield,diane Geller, legal advice, emplyment law

Happy New Year, Advantage Anywhere Community! There’s still time to set goals for the rest of the year. Here are our top tech-related resolutions. 1. Privatize Your Passwords Secure passwords are probably the easiest and most effective way to stay cybersafe in the new year (and beyond). Update your passwords in the new year.  Make sure your passwords include a mix of upper- and lower-case letters, numbers,...

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This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away.  So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...

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There are a lot of options in senior living, but even more reasons senior living providers prefer Advantage Anywhere. Senior living providers have a lot of options when it comes to senior living sales and marketing.  It seems as if there are a variety of solutions for everything from lead gen, to marketing automation, to sales tools. The problem becomes apparent when a senior living provider tries...

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Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale.  But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...

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What if you could do it all with a single - all in one - tool? ·        Digital lead gen ·        Social media ·        Email marketing ·        Video emails & marketing ·        Event marketing, RSVPs, and management ·        Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more ·        Lead nurturing automation ·        Sales advancement automation ·        Referral marketing and management ·        Post-move-in resident and family member communications ·        Census, waitlist, deposit management,...

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It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale)Organize information and data for...

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So how do you capture the attention of your audience?  It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you.  Imagine getting a...

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Big box CRMs have an attractive lure…I get it.  After all, as the saying goes, "nobody got fired for going with IBM" right?….or do they?Before you take the plunge and buy the hype of the big box CRM‘s, there are a few things you want to consider: Big box CRMs are built for the masses – not your industry.So important nuances such as family relationships, move-in...

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