This year went crazy fast for me. But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away. So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...
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You've heard the buzz about Advantage Anywhere and maybe you've wondered if some of the things you've heard are accurate. So we want to expose some myths and share actual facts about Advantage Anywhere that you might find helpful...
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There are a lot of options in senior living, but even more reasons senior living providers prefer Advantage Anywhere. Senior living providers have a lot of options when it comes to senior living sales and marketing. It seems as if there are a variety of solutions for everything from lead gen, to marketing automation, to sales tools. The problem becomes apparent when a senior living provider tries...
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Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale. But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...
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What if you could do it all with a single - all in one - tool? · Digital lead gen · Social media · Email marketing · Video emails & marketing · Event marketing, RSVPs, and management · Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more · Lead nurturing automation · Sales advancement automation · Referral marketing and management · Post-move-in resident and family member communications · Census, waitlist, deposit management,...
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It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale) Organize information and data for...
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So how do you capture the attention of your audience? It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you. Imagine getting a...
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Big box CRMs have an attractive lure…I get it. After all, as the saying goes, "nobody got fired for going with IBM" right?….or do they?Before you take the plunge and buy the hype of the big box CRM‘s, there are a few things you want to consider: Big box CRMs are built for the masses – not your industry.So important nuances such as family relationships, move-in...
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"Staffing shortages." It's all over the news. It is affecting every industry in every geographic corner of the country. Even low supplies of coffee are being blamed in part on staffing shortages! And it doesn't look like it's going to go away anytime soon. In light of our new reality in which fewer people are still required...
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Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...
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Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
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COVID has had a significant impact on Senior Living. Unfortunately, no industry has felt the devastating effects of this virus from as many sides as senior living. The challenge is to track and understand exactly what the impact has been in your sales and marketing efforts. Fortunately, we've worked with our clients to develop a COVID tracking module to help you track and understand the...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
