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in Advice, Marketing, Sales and Marketing, Unfair Advantage

It's a fresh New Year...

11 Dec

Best of 2023 – Unfair Advantage

in Advice, Ideas, Sales and Marketing

This year went crazy fast for me. But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2023, and this year's guests blew them away. So I thought you might enjoy links to some of the best of 2023.Enjoy! Unfair Advantage - Investing in Sales Talent in Tough...

15 Nov

Mary’s Story

in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized

For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help. What does your response look like? How long does it take for you to respond? But it was always a rhetorical question. Then it happened. Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...

30 Oct

Turn Leads into Residents: To Boost Your Revenue

in Ideas, Innovation, Marketing, Sales and Marketing, Unfair Advantage

Monday, October 30, 2023 In today's economy, every potential resident & buyer counts! It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...

18 Oct

Google is making big changes to spam prevention requirements

in Ideas, Marketing, Sales and Marketing, Technology, Trends

In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

27 Sep

What You Need in a Senior Living CRM for Lead Generation, Marketing Automation, and Sales Conversion

in Ideas, Marketing, Sales and Marketing, Technology, Trends

An effective Customer Relationship Management (CRM) system is so much more than an admin tool; it's your secret weapon for attracting leads, automating your marketing game, and converting prospects into happy residents. In this blog, we'll dive into the must-have components that make a Senior Living CRM shine when it comes to managing leads, automating marketing, and sealing the deal with future residents. Lead Management Funnels A...

19 Sep

Referral Partner Marketing Checklist

in Ideas, Marketing, Sales and Marketing, Technology, Trends

Looking to take full of advantage of Referral Partner Relationships? Referrals are the most effective way to get new leads. Prospects who are referred to you are more likely to become residents/clients, have a faster conversion rate, and cost you less than any other "cold" leads. But referral marketing takes effort and time to build relationships and cultivate a flow of leads. If you want...

23 May

What ChatGPT Says About Automation

Do you need to “tighten your belt”? Streamline for efficiency? Get more stuff done with less? Increase new clients and revenue? If so, your best friend is Automation. Automate mundane tasks. Automate process. Remove friction. Minimize human error. Eliminate gaps in follow up. Maximize your sales conversion rates. Sell more…faster, easier, and with less manual work. Just for grins and giggles, we asked Chat GPT what the advantages of...

23 Feb

How to Keep Your Emails Out of Your Recipients’ Junk Folder

Email marketing is still very hot. It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...

23 Feb

7 Steps to Creating a Lucrative Lead Conversion Plan

Have you taken a serious look at your lead conversion plan, lately? You should. Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best. However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know. That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...

27 Jan

Can Lead Advancement Automation Increase Revenue?

Lead Advancement Automation (LAA) is a powerful new tool that can absolutely drive additional revenue. How? The lead advancement machine works by optimizing your conversion rates - making it easier, faster, and less manual to convert MORE of your qualified leads into customers. Lead Advancement Automation increases your overall efficiency and improves your sales results. By automating the end-to-end workflow process -- lead capture, nurturing, and...

Press release, fox and Rothshield,diane Geller, legal advice, emplyment law

17 Jan

2023 [Tech] New Year’s Resolutions