For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help. What does your response look like? How long does it take for you to respond? But it was always a rhetorical question. Then it happened. Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...
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Monday, October 30, 2023 In today's economy, every potential resident & buyer counts! It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...
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Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...
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Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
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“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
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Once upon a time, there was a business person named Goldilocks who set out to find a better way to get organized, streamline her business and improve everyone’s productivity. She searched high and low for the perfect solution....
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You’ve got a website. It’s probably even a great website. And you spend a ton of money to drive traffic and prospects and suspects to your website. So the natural tendency is to think that by incorporating a contact us page on your website, you will automatically generate tons and tons of leads. Right? Not so fast. On first blush, you might think that your job is...
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Much like ice cream cones, CRMs come in all different styles, flavors and variations. Some are fancy and expensive, some are cheap and nothing more than flavored milk. You’ve got to find the one that fits your needs. But one things for sure...
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Garry Kasparov is a Russian chess Grandmaster, former World Chess Champion and considered by many to be the greatest chess player of all time. (Wikipedia). In the late 1990’s Garry was finally defeated by a supercomputer named “Deep Blue”. He became obsessed with understanding the science of human vs. computer (systems). In a 2005 experiment, the online chess-playing site Playchess.com hosted a “freestyle” chess tournament in which...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
