Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale. But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...
Read More
What if you could do it all with a single - all in one - tool? · Digital lead gen · Social media · Email marketing · Video emails & marketing · Event marketing, RSVPs, and management · Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more · Lead nurturing automation · Sales advancement automation · Referral marketing and management · Post-move-in resident and family member communications · Census, waitlist, deposit management,...
Read More
It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale) Organize information and data for...
Read More
So how do you capture the attention of your audience? It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you. Imagine getting a...
Read More
Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...
Read More
Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
Read More
“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
Read More
WOW…what a crazy few months! The world has gone mad with virus, doomsday, and economic collapse. Granted, it's not over yet. But since we can't change the world, it's time to look at what we can do - and that is look forward to the next stage. Simply doing nothing is a mistake that will be very costly down the road. At Advantage Anywhere, we are here...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
