Advice

in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized

For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help. What does your response look like? How long does it take for you to respond? But it was always a rhetorical question. Then it happened. Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...

29 Dec

Best of 2022 – Unfair Advantage

This year went crazy fast for me. But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away. So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...

14 Nov

Myth Busters: Facts and Fiction about Advantage Anywhere

You've heard the buzz about Advantage Anywhere and maybe you've wondered if some of the things you've heard are accurate. So we want to expose some myths and share actual facts about Advantage Anywhere that you might find helpful...

31 Oct

Why Senior Living Providers Prefer Advantage Anywhere

There are a lot of options in senior living, but even more reasons senior living providers prefer Advantage Anywhere. Senior living providers have a lot of options when it comes to senior living sales and marketing. It seems as if there are a variety of solutions for everything from lead gen, to marketing automation, to sales tools. The problem becomes apparent when a senior living provider tries...

31 Oct

The Multi-Site Operators’ Advantage

Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale. But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...

31 Oct

You know all that cool stuff you learned at the Conference?

What if you could do it all with a single - all in one - tool? · Digital lead gen · Social media · Email marketing · Video emails & marketing · Event marketing, RSVPs, and management · Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more · Lead nurturing automation · Sales advancement automation · Referral marketing and management · Post-move-in resident and family member communications · Census, waitlist, deposit management,...

12 Apr

Staffing Shortages. Overwhelmed Staff. High Turnover.

It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale) Organize information and data for...

08 Apr

3 Ways To Give Remote Teams An Advantage

in Advice, Ideas, Innovation, Sales and Marketing, Trends, Uncategorized

Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...

10 Mar

Top Reasons SL Providers Switch to Advantage Anywhere 2.0

in Advice, Ideas, Innovation, Marketing, Sales and Marketing, Technology, Trending, Trends, Uncategorized