Have you taken a serious look at your lead conversion plan, lately? You should. Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best. However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know. That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...
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Email marketing is still very hot. It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle. Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve...
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Lead Advancement Automation (LAA) is a powerful new tool that can absolutely drive additional revenue. How? The lead advancement machine works by optimizing your conversion rates - making it easier, faster, and less manual to convert MORE of your qualified leads into customers. Lead Advancement Automation increases your overall efficiency and improves your sales results. By automating the end-to-end workflow process -- lead capture, nurturing, and...
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Happy New Year, Advantage Anywhere Community! There’s still time to set goals for the rest of the year. Here are our top tech-related resolutions. 1. Privatize Your Passwords Secure passwords are probably the easiest and most effective way to stay cybersafe in the new year (and beyond). Update your passwords in the new year. Make sure your passwords include a mix of upper- and lower-case letters, numbers,...
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"Staffing shortages." It's all over the news. It is affecting every industry in every geographic corner of the country. Even low supplies of coffee are being blamed in part on staffing shortages! And it doesn't look like it's going to go away anytime soon. In light of our new reality in which fewer people are still required...
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Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
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COVID has had a significant impact on Senior Living. Unfortunately, no industry has felt the devastating effects of this virus from as many sides as senior living. The challenge is to track and understand exactly what the impact has been in your sales and marketing efforts. Fortunately, we've worked with our clients to develop a COVID tracking module to help you track and understand the...
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“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
