Have you taken a serious look at your lead conversion plan, lately? You should. Without a well-crafted lead conversion plan, your revenue will be unpredictable, at best. However, optimizing your lead conversion is THE KEY to growing and sustaining your bottom-line revenue. Yes, I know. That’s a bold claim for such a vague term but understanding “how” will transform the financial health of your business. The more leads...
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Lead Advancement Automation (LAA) is a powerful new tool that can absolutely drive additional revenue. How? The lead advancement machine works by optimizing your conversion rates - making it easier, faster, and less manual to convert MORE of your qualified leads into customers. Lead Advancement Automation increases your overall efficiency and improves your sales results. By automating the end-to-end workflow process -- lead capture, nurturing, and...
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Happy New Year, Advantage Anywhere Community! There’s still time to set goals for the rest of the year. Here are our top tech-related resolutions. 1. Privatize Your Passwords Secure passwords are probably the easiest and most effective way to stay cybersafe in the new year (and beyond). Update your passwords in the new year. Make sure your passwords include a mix of upper- and lower-case letters, numbers,...
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This year went crazy fast for me. But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away. So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...
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You've heard the buzz about Advantage Anywhere and maybe you've wondered if some of the things you've heard are accurate. So we want to expose some myths and share actual facts about Advantage Anywhere that you might find helpful...
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There are a lot of options in senior living, but even more reasons senior living providers prefer Advantage Anywhere. Senior living providers have a lot of options when it comes to senior living sales and marketing. It seems as if there are a variety of solutions for everything from lead gen, to marketing automation, to sales tools. The problem becomes apparent when a senior living provider tries...
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Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale. But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...
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What if you could do it all with a single - all in one - tool? · Digital lead gen · Social media · Email marketing · Video emails & marketing · Event marketing, RSVPs, and management · Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more · Lead nurturing automation · Sales advancement automation · Referral marketing and management · Post-move-in resident and family member communications · Census, waitlist, deposit management,...
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It's time to take another look at our processes - to lower staff friction and do more without adding staff. If you're facing today's stark staffing realities, you know how important efficiency and standardizing processes are to your consistency despite staffing uncertainties. Consider rethinking these 5 areas to make for a better (and leaner) staff experience. Streamline processes and automate workflows (pre and post-sale) Organize information and data for...
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So how do you capture the attention of your audience? It's not easy, but here are some tactics that work better than plain old marketing: In today's bombardment of marketing, messages, dings, and alarms, it's becoming harder and harder to get people's attention - much less read content. VIDEO - there are actually different variations of video. Talking head - a person talking to you. Imagine getting a...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
