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28 Mar

Why is McDonalds the biggest food chain in the world?

by ramire1
in Advice, Discussion, Ideas, Innovation, Marketing, Optimization, Sales and Marketing, Technology, Uncategorized, Unfair Advantage
Comments

It's not because they make the best burgers.  Or even the best fries (although some may debate that!) I submit to you that McDonalds is the biggest food chain in the world partly because they have NAILED their processes. Case in point:  McDonalds Fries No matter where you go in the world, night or day, no matter what language they speak…McDonalds fries are always the same.  They are...

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05 Mar

Signs You Would Benefit From Follow Up Automation

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

Are you tired of the grind, always looking for ways to work smarter, not harder? Let's face it, manual processes can be a real drain on your time, your wallet, your efficiency, and your sanity! But what if I told you there's a way out? Imagine how marketing and sales automation could give you back precious time, supercharge your productivity, boost your conversion rates, and ease the...

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05 Feb

How NOT To Do Sales!

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

I am arguably the hardest person on the planet to sell to.  Like your prospect, I'm busy, self-focused, and skeptical.  And…most importantly I don't want to be sold to.  I want what I want.  There are all kinds of clever, new, and rehashed sales strategies out there.  But with all due respect, honestly, many don't work.  Here's a few of my "don't’s" and why.  Don't use the...

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29 Jan

What business leaders are thinking about in 2024 (per Slack)

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized, Unfair Advantage
Comments

The results are in! If you’ve been thinking about how to increase your efficiency while maximizing your existing resources, you’re not alone! Slack recently did a survey asking 2,000 business leaders about their plans and focus for 2024. They found that 40% believe 2024 is a “make or break” year for their business. Business leaders today face uncertainties and resource challenges that must be dealt with. But they...

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29 Jan

I love to cook… 

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

If you know me, you know I love to cook.  Hummus, baba ganoush, tabbouleh, grape leaves, leban…are all some of my favorite middle eastern dishes.  But I also love bougie meals like Fire Roasted Creamy Tomato Florentine with Shrimp and Cranberry Chicken Royale.  (Are you getting hungry, too?)  As a result, I “collect” all kinds of spices, kitchen gadgets and appliances to make these delicacies. In...

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15 Jan

The One Thing

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

What is the one thing – that if you solved it – would make everything else easier or even unnecessary? That was a question asked me by my business coach, Mark Keene, several years ago.  And it has haunted me ever since. In different seasons of life.  In different areas of life.  The answer changes. Maybe fixing your relationship with a parent would be life changing. Maybe addressing a...

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11 Dec

Best of 2023 – Unfair Advantage

by Genesis
in Advice, Ideas, Sales and Marketing
Comments

This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2023, and this year's guests blew them away.  So I thought you might enjoy links to some of the best of 2023.Enjoy! Unfair Advantage - Investing in Sales Talent in Tough...

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15 Nov

Mary’s Story 

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help.  What does your response look like?  How long does it take for you to respond?  But it was always a rhetorical question.  Then it happened.  Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...

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30 Oct

Turn Leads into Residents: To Boost Your Revenue

by Genesis
in Ideas, Innovation, Marketing, Sales and Marketing, Unfair Advantage
Comments

Monday, October 30, 2023 In today's economy, every potential resident & buyer counts!  It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...

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