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Ideas

Salesforce
16 Aug

Maximize Sales Efficiency with the Ultimate Solution

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Optimization, Sales and Marketing, Technology, Uncategorized
Comments

“Nothing happens in business until something gets sold,” said Thomas Watson, the visionary CEO of IBM. In today’s market, this is truer than ever. Every dollar in your sales and marketing budget is under scrutiny. Essential tools like CRM systems, marketing automation, video email, and property tracking are crucial but often come with high costs and hassles. But what if there was a better way? Imagine having...

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14 May

How can you turn your 3 strikeout clicks into 1 home run click (with automation)?

by ramire1
in Advice, Discussion, Ideas, Innovation, Marketing, Optimization, Sales and Marketing, Sustainable, Technology, Uncategorised, Uncategorized, Unfair Advantage
Comments

Do you know what managers say are their number one issue? (You'll have to watch my daughter's video to find out!)If you want to learn exactly how you can apply those factors in your community and company, click the link to book a one-on-one Executive Strategy Session with me.  And I'll see you on the other side.Here to help you get more move-ins faster, more affordably, and with less manual...

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28 Mar

Why is McDonalds the biggest food chain in the world?

by ramire1
in Advice, Discussion, Ideas, Innovation, Marketing, Optimization, Sales and Marketing, Technology, Uncategorized, Unfair Advantage
Comments

It's not because they make the best burgers.  Or even the best fries (although some may debate that!) I submit to you that McDonalds is the biggest food chain in the world partly because they have NAILED their processes. Case in point:  McDonalds Fries No matter where you go in the world, night or day, no matter what language they speak…McDonalds fries are always the same.  They are...

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05 Mar

Signs You Would Benefit From Follow Up Automation

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

Are you tired of the grind, always looking for ways to work smarter, not harder? Let's face it, manual processes can be a real drain on your time, your wallet, your efficiency, and your sanity! But what if I told you there's a way out? Imagine how marketing and sales automation could give you back precious time, supercharge your productivity, boost your conversion rates, and ease the...

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05 Feb

How NOT To Do Sales!

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

I am arguably the hardest person on the planet to sell to.  Like your prospect, I'm busy, self-focused, and skeptical.  And…most importantly I don't want to be sold to.  I want what I want.  There are all kinds of clever, new, and rehashed sales strategies out there.  But with all due respect, honestly, many don't work.  Here's a few of my "don't’s" and why.  Don't use the...

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29 Jan

What business leaders are thinking about in 2024 (per Slack)

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized, Unfair Advantage
Comments

The results are in! If you’ve been thinking about how to increase your efficiency while maximizing your existing resources, you’re not alone! Slack recently did a survey asking 2,000 business leaders about their plans and focus for 2024. They found that 40% believe 2024 is a “make or break” year for their business. Business leaders today face uncertainties and resource challenges that must be dealt with. But they...

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11 Dec

Best of 2023 – Unfair Advantage

by Genesis
in Advice, Ideas, Sales and Marketing
Comments

This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2023, and this year's guests blew them away.  So I thought you might enjoy links to some of the best of 2023.Enjoy! Unfair Advantage - Investing in Sales Talent in Tough...

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30 Oct

Turn Leads into Residents: To Boost Your Revenue

by Genesis
in Ideas, Innovation, Marketing, Sales and Marketing, Unfair Advantage
Comments

Monday, October 30, 2023 In today's economy, every potential resident & buyer counts!  It's not just about finding leads; it's about making the most of them. To help you on this journey, we're going to discuss some practical strategies to squeeze the most out of your leads and how automation can be your trusty sidekick in the process. Why Squeeze Every Opportunity Out of Your Leads? Leads are the...

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black and gray digital device
18 Oct

Google is making big changes to spam prevention requirements

by Genesis
in Ideas, Marketing, Sales and Marketing, Technology, Trends
Comments

In February 2024, Google and Yahoo will introduce new measures to prevent spam. Failure to meet these requirements means your emails will not reach the recipient's inbox. Here's how to ensure your emails pass these checks: Verify Your Email Authentication Systems: To guarantee the delivery of your emails to Gmail and Yahoo users, make sure you have configured all three email authentication systems. Typically, you set...

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