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Uncategorized

29 Jan

What business leaders are thinking about in 2024 (per Slack)

by Genesis
in Advice, Discussion, Ideas, Innovation, Marketing, Sales and Marketing, Uncategorized, Unfair Advantage
Comments

The results are in! If you’ve been thinking about how to increase your efficiency while maximizing your existing resources, you’re not alone! Slack recently did a survey asking 2,000 business leaders about their plans and focus for 2024. They found that 40% believe 2024 is a “make or break” year for their business. Business leaders today face uncertainties and resource challenges that must be dealt with. But they...

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29 Jan

I love to cook… 

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

If you know me, you know I love to cook.  Hummus, baba ganoush, tabbouleh, grape leaves, leban…are all some of my favorite middle eastern dishes.  But I also love bougie meals like Fire Roasted Creamy Tomato Florentine with Shrimp and Cranberry Chicken Royale.  (Are you getting hungry, too?)  As a result, I “collect” all kinds of spices, kitchen gadgets and appliances to make these delicacies. In...

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15 Jan

The One Thing

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

What is the one thing – that if you solved it – would make everything else easier or even unnecessary? That was a question asked me by my business coach, Mark Keene, several years ago.  And it has haunted me ever since. In different seasons of life.  In different areas of life.  The answer changes. Maybe fixing your relationship with a parent would be life changing. Maybe addressing a...

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15 Nov

Mary’s Story 

by Genesis
in Advice, Discussion, Innovation, Marketing, Sales and Marketing, Uncategorized
Comments

For years I’ve asked the question, what happens when mom falls in the middle of the night and the daughter is frantically looking online for help.  What does your response look like?  How long does it take for you to respond?  But it was always a rhetorical question.  Then it happened.  Overnight I went from being the teacher…to the pupil. Mary, my cousin and my aunt’s caregiver, called...

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08 Apr

3 Ways To Give Remote Teams An Advantage

by Genesis
in Advice, Ideas, Innovation, Sales and Marketing, Trends, Uncategorized
Comments

Remote workers are not going away.  In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...

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10 Mar

Top Reasons SL Providers Switch to Advantage Anywhere 2.0

by Genesis
in Advice, Ideas, Innovation, Marketing, Sales and Marketing, Technology, Trending, Trends, Uncategorized
Comments

Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...

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