Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ...
Read MoreWe recently hosted a follow up to the 2020 panel of senior living execs - providers, marketers, consultants, and management companies - to discuss how they've managed this crisis and what they are doing to adapt moving forward.Listen in as they share their experience, observations, and advice. I think you'll be inspired and encouraged! ...
Read More
Remote workers are not going away. In fact, remote work is becoming the norm - especially within sales and marketing departments across the country and across the world. The advantages of remote workers are many (and sometimes born out of necessity) but there are also very real challenges in managing and motivating remote workers. If we can honestly and successfully address the struggles of remote workers and...
Read More
Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...
Read More
COVID has had a significant impact on Senior Living. Unfortunately, no industry has felt the devastating effects of this virus from as many sides as senior living. The challenge is to track and understand exactly what the impact has been in your sales and marketing efforts. Fortunately, we've worked with our clients to develop a COVID tracking module to help you track and understand the...
Read More
“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
Read MoreJoin us for a Senior Living Panel Discussion on June 12, 2020, at 2:00 PM EST.
How to Survive and Thrive through Crisis.
What senior living providers are (and should be) doing to get through this crisis.
