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This year went crazy fast for me.   But one of the highlights was the Unfair Advantage podcast/video series where we explore strategies, insights, and methodologies to give you an unfair advantage.I had high expectations for 2022, and this years' guests blew them away.  So I thought you might enjoy links to some of the best of 2022. Enjoy! Whether you want to watch an episode you missed...

You've heard the buzz about Advantage Anywhere and maybe you've wondered if some of the things you've heard are accurate. So we want to expose some myths and share actual facts about Advantage Anywhere that you might find helpful...

There are a lot of options in senior living, but even more reasons senior living providers prefer Advantage Anywhere. Senior living providers have a lot of options when it comes to senior living sales and marketing.  It seems as if there are a variety of solutions for everything from lead gen, to marketing automation, to sales tools. The problem becomes apparent when a senior living provider tries...

Being a multi-site operator comes with a lot of advantages - not the least of which is leveraging economies of scale.  But multi-site companies also face unique challenges. How to effectively manage multi-sites from afar. How to create and disseminate your brand's business model and culture across multi-sites. How to standardize processes and procedures across the enterprise (site to site). How to standardize messaging, marketing, imagery, sales follow-up, and...

What if you could do it all with a single - all in one - tool? ·        Digital lead gen ·        Social media ·        Email marketing ·        Video emails & marketing ·        Event marketing, RSVPs, and management ·        Website integration: landing pages (smart forms), chat, digital hooks, self-assessment funnels, and more ·        Lead nurturing automation ·        Sales advancement automation ·        Referral marketing and management ·        Post-move-in resident and family member communications ·        Census, waitlist, deposit management,...