February 2024

I am arguably the hardest person on the planet to sell to.  Like your prospect, I'm busy, self-focused, and skeptical.  And…most importantly I don't want to be sold to.  I want what I want.  There are all kinds of clever, new, and rehashed sales strategies out there.  But with all due respect, honestly, many don't work.  Here's a few of my "don't’s" and why.  Don't use the...