How to Keep Your Emails Out of Your Recipients’ Junk Folder
Email marketing is still very hot. It’s fast, inexpensive, and can be super effective in reaching all your audiences. However, getting your emails to land in the inbox instead of the junk folder is a challenge that most email marketers battle.
Advantage Anywhere gives you multiple ways to reach your audience through video emails, texting, social and email, so we want to share some tips we’ve collected to help you keep your emails out of your recipients’ junk folders.
Avoid Using All Caps and Excessive Punctuation:
Using all caps and excessive punctuation in your subject line or email body can trigger spam filters. Try to keep your email text concise and use proper grammar and punctuation. Also, avoid using too many hyperlinks or attachments in your email, as this can also trigger spam filters.
Make sure your sending domain is authenticated:
To establish credibility with email providers, it is important to authenticate your sending domains using DKIM, SPF, and DMARC records. Additionally, you should follow best practices for sending emails, such as avoiding sending emails to inactive or invalid email addresses and sending personalized, relevant content.
Comply with anti-spam and privacy laws:
Make sure to comply with anti-spam and privacy laws, such as the CAN-SPAM Act in the US, when enrolling new subscribers and sending emails. Always get explicit consent from subscribers before adding them to your list, provide an easy opt-out option in every email, and respect the privacy of your subscribers.
Don’t use purchased lists:
Avoid buying email lists as this can hurt your sender reputation and increase the chances of your emails being marked as spam. Instead, grow your email list organically by encouraging subscribers to sign up through your website or social media channels.
Ask email recipients to whitelist your email address:
Encourage your email recipients to add your email address to their whitelist, which tells their email provider to always deliver your emails to their inbox. This is an easy and effective way to ensure that your emails reach your subscribers’ inbox.
Keep your email lists clean:
Regularly clean your email list by removing inactive and invalid email addresses. This ensures that you are only sending emails to engaged and active subscribers, which can help improve your sender reputation.
Check for grammatical and spelling errors:
Grammatical and spelling errors can trigger spam filters, reduce your credibility as a sender, and make your emails less engaging. Always proofread your emails before sending them to avoid errors.
Remove trigger words and spam signals from your content:
Review your email’s content for trigger words and spam signals that can trigger spam filters. Avoid using phrases such as “buy now,” “limited time offer,” and “click here” as they are commonly used by spammers.
Use quality graphics and avoid high image-to-text ratios:
Using high-quality graphics can enhance the visual appeal of your emails but avoid using too many images or having a high image-to-text ratio. Email providers tend to flag emails with too many images as spam.
Use spam tests on your emails before sending:
Before sending your emails to subscribers, use spam tests to identify any issues that could cause your emails to land in the spam folder. These tests evaluate your email content and provide feedback on areas that need improvement.
Optimize your emails for mobile:
With the increasing use of mobile devices, it is essential to optimize your emails for mobile-friendliness and accessibility. This means using responsive design, clear and concise content, and easy-to-click calls-to-action.
Monitor your delivery for potential red flags:
Pay attention to your email delivery and engagement metrics, such as open rates and click-through rates, for signs of trouble. If your metrics are low, it could indicate that your emails are being marked as spam or that your content is not engaging enough.
Provide valuable content that you would enjoy reading:
Ultimately, you want your emails to be read, enjoyed, and acted on. The best way to do that is to provide irresistible value to your audience. Ask yourself, “would I read this email?”. If not, start over.
Email is a huge blessing for marketers – if you can take full advantage of it. Follow these guidelines to keep your emails out of junk folders, and send emails that make your organization a trusted source of information.
Happy marketing!
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