Marketing

25 Oct

Unfair Advantage: Plan for an Exit Even if you Don’t- Michael Schuster

12 Sep

Unfair Advantage: Legal Staffing Advice – Diane Geller, Esq.

17 Jun

Unfair Advantage: Is Your Marketing Tech Working for You? – Ken Hogan

04 Nov

Unfair Advantage – Creating Your Customer Journey – Kristen Zeh

06 Oct

Unfair Advantage: Digital Marketing for Lead Gen – Richard Sgaglio

10 Mar

Top Reasons SL Providers Switch to Advantage Anywhere 2.0

in Advice, Ideas, Innovation, Marketing, Sales and Marketing, Technology, Trending, Trends, Uncategorized

Even careful senior living providers can sometimes end up with an ill-fitting “CRM” solution. Maybe they fall prey to slick sales presentations that “wow with smoke and mirrors” or don’t look closely enough at details that surface after the ink is dry. Or perhaps they don’t talk to current clients about the hidden “gotchas”. But popularity doesn’t guarantee client satisfaction or client success. Senior living providers...

02 Sep

Are you your industry’s best kept secret?

in Advice, Ideas, Innovation, Marketing, Sales and Marketing, Technology, Trends, Uncategorized

“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...

25 Jul

New Workout App Promises Great Results

in Marketing